The Sales Funnel For Effective Online Marketing
Since ancient times sales funnels have always been part of marketing and traditional business. Recently however, it appears that funnels are getting talked about everywhere on the internet.
The truth of the matter is that folks want to know more about this marketing concept and how they can apply it in their online business marketing efforts. Read further to find out more about the ways to utilize the sales funnel for Internet marketing.
The Sales Funnel - What exactly is it?
A marketing funnel doesn't actually refer to a funnel. The reason for using the word "funnel" for this marketing concept is simply to help visualize and explain the sales process from beginning to the end. Since it has a broad entry way for potential customers "Unqualified Prospects" at the top, and a much narrower opening to convert sales at the bottom the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people who are "unqualified prospects" are at the top of the funnel. These are people who have never spoken to you but may be interested in your product or services. After a series of phone calls, sales and promotions later you've contacted customers who have purchased your product or services.
The effectiveness of a lead generation funnel comes down to the fact that it allows you to track potential buyers' behavior throughout the lengthy selling process. The sales funnel allows you to predict the number of potential customers who will ultimately become customers by determining the prospects who are qualified at each step.
A sales funnel can help you see the areas where your sales strategy fails or succeeds, or whether your campaign is not getting enough prospects. This will help you decide where to put your effort to make sure that sales are at the correct level and that you are meeting your marketing goals. It's used to measure and manage the sales process of customers.
The Front - End or Sales Funnel Top
Your top sales funnel is the most active and most crucial part of your sales process. It is constantly tested. There are literally no end of front-end concepts. Your imagination and resources are the only limitations.
The front-end's main objective is to attract prospective customers and turn those buyers into buyers further through the sales funnel.
When a potential customer opts-in to your offer, they become "qualified". This is when the prospective customer, or "Unqualified Prospect" is now a qualified lead. They have taken a step which suggests they might be interested in the product or service you offer.
Your front-end should be able to bring specific traffic to your site or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogs are among the best ways and tools to accomplish this.
You'll find that there are a variety of tools available that can be used to "qualify" those who are "Unqualified prospect". A squeeze page is one of the most effective ways to "qualify" the unqualified prospect. It lets you offer something of value, relevant to your products or service, which customers can get at no cost or at a greatly discounted price by requesting the email address they provide. You can select from reports and newsletters and videos and e-mail courses.
So we see that the front-end of your sales funnel is where folks are drawn into your sale funnel. Now what about the back-end?
The Bottom of The Funnel: The Back-End
The back-end, or bottom, of the funnel is where the majority of sales and profits occur. It is where you will typically find higher-priced products in this area. They all belong to the same subject however in a different format such as video, audio or live interaction.
The primary difference between the front-end and back-end is the kind of client, as well as the cost of the product or services being offered.
It is true that only a tiny percentage, perhaps 1-2% of the total number of people entering your front-end, will end up in your back-end. That's alright, due to the fact that this select few will be investing more money.
Products and services that are front-end may cost less than $100, but back-end products, services and products typically cost in the 100s and 1000s. This means that the bottom of the sales channel also called the back-end, is the most important source of revenue.
As I said earlier, the sales funnel can be customizable as much as your imagination and resources allow.
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